Alpha Lighting
Logo Exploration
(With Keylay Design)

In collaboration with Keylay Design, I developed a range of logo concepts for Alpha Lighting, a company specializing in innovative lighting solutions. The explorations pushed different visual directions—from clean geometric wordmarks to playful multicolor treatments—each balancing modern aesthetics with practical considerations like scalability and legibility. This project highlights my process of generating diverse creative options to help a client discover the strongest expression of their brand.